Tourism insights and data | Telefónica Tech

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Tourism Insights

Understand how visitors and tourists behave in your area of influence

Tourism Insights is a solution that facilitates in-depth and distinctive understanding of the tourism sector through Big Data and Artificial Intelligence

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By combining the large volume of data on Telefónica’s customer network and business activity, it provides insights into the volume of visitors and tourists and their behaviour in the areas under analysis, their socio-demographic profile and overnight stays.

Learn about the benefits of Tourism Insights

In-depth knowledge of the profiles and visitors

In-depth knowledge of the profiles and visitors to the area and the behavioural patterns of the travellers throughout the geographical area being analysed and applying mathematical models on Big Data technologies.
Better answer to specific business questions

It can answer specific business questions segmented by socio-demographic profiles
Optimisation of the planning and resource management

As it provides detailed information on the people visiting the area it ables a better optimisation of the planning and resource management of a point of sale or a space.
Increased capacity for analysis and monitoring

Possibility of accessing results within a short period of time and comparing current and past results dynamically in order to identify areas for improvement and define action plans.
Real data, by extracting and anonymising the data from the mobile network

Hundreds of millions of mobile customers generating billions of events each day make possible to provide real data, by extracting and anonymising the data from the mobile network.
Customised analysis

Applying mathematical models to Big Data technologies, profiles and behavioural patterns of the tourists are obtained to provide a specific response to the customer’s needs.
Generation of results reports

Data visualisation tools with an easy-to-understand interface for any company profile, generated depending on the information required, e.g., volume of tourists, places most visited each day and time slot, classification between foreign and national visitors, etc.
Effectiveness

The tool can provide a very large and representative sample of the people moving through the areas under analysis, compared to traditional solutions such as the more costly and scope-limited surveys that it can complement.