Improved operational efficiency and cost reductions
Knowledge of the behaviour of visitors to the space allows you to organise the staff required to attend to them, adjusting the cost of the resources in accordance with the flow of visitors and other specific business needs, such as stock management, by properly sizing the space to offer the best client experience and preventing, for example, unnecessary queues for clients.
Increased client satisfaction and loyalty
The information gathered allows the product mix and the trade marketing campaigns run in the establishment to be adapted to the profile of the clients and the design of the space to improve the client experience and enhance the brand image. It even enables you to adapt the shop’s music or promotional content to the number and profile of client in real time.
Optimisation of the use of the sales surface
Understanding the functioning of the different areas of the store facilitates making the most of the available sales surface, capitalising on the areas with the greatest impact, eliminating shaded areas and locating the marketing campaigns in the most appropriate places.
Increase in the conversion rate
Determining which potential client profile has the highest conversion capacity and identifying which actions cause the greatest increases in sales, measuring the impact of the different promotional campaigns launched on visits and directing the attention of employees towards the client profiles with the highest conversion rates. And even being able to compare the performances of the different physical outlets to facilitate decision-making.
Increased end-client loyalty
All clients who connect to the wifi network will see campaigns and promotions. There is no limit to the number of campaigns that can be created. It permits direct communication with the clients, immediately customising and updating the messages.
Increased knowledge of the end clients
Thanks to the information collected through the different methods of accessing the portal, the information available on the profile of the users/visitors increases, as the company will be able to create databases on the end clients and analyse them.
A more adapted service and commercial proposal
To their particular preferences and needs by getting to know the client/visitor better.
Increasing conversion rates with proximity marketing
Proximity marketing can significantly improve conversion rates by delivering targeted messages and offers at the right time and place. Customers who receive personalised, location-based offers are more likely to make a purchase or take a desired action, resulting in increased sales and revenue.