By combining the vast amount of data from Telefónica’s client network with business activity, the solution delivers detailed insights into the volume and profile of the target audience in any given area or region, enabling media owners to monetise their assets and agencies/advertisers to segment their target audiences more effectively in accordance with their characteristics.
Mobility Marketing is a product geared towards the advertising sector that helps our clients to understand the profiles and behaviour of their audiences, providing valuable information that effectively helps to steer out-of-home advertising campaigns and digital campaigns and optimising the commercial presence.
Learn about the benefits of Mobility Marketing
Other solutions that may interest you
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Localised Audiences
The Localised Audiences solution provides brands with an end-to-end tool allowing them to identify the target segment they wish to address through insights obtained from advanced analysis of their mobility and behaviour.
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Behavioural Marketing
Behavioural Marketing
The Behavioural Marketing solution provides answers to business questions by analysing the data we generate based on the user’s geolocation merged with data originating from the digital environment so as to facilitate the description of an audience profile in a specific place and time.
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Dynamic Marketing
Dynamic Marketing
Create your own communication channel to broadcast content on the screens of your establishment using different screens to broadcast content in a dynamic and attractive way, with a combination of information and promotions that are quick and easy to update. As a result, the brand image is strengthened, and the management of marketing strategies and shop activation is simplified.
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