An incomparable sample
By getting the most out of the numerous devices and the large amount of information generated by them, it can offer a more meaningful sample than any other source of information.
Definining the target audience and understanding its distribution in a given space and time, thus identifying the right place and time to engage the audience.
Profiling by location
Understanding detailed profiles of audiences exposed to a particular medium or a specific region, depending on the audience that exists in the location.
Empowering partners to build compelling visualisations and deliver tailored ones.
Understanding seasonal variability and how the campaigns change audiences.
Extracting and anonymising data from the mobile network.
Mathematical models applied to generate profiles and behavioural patterns based on our mobile network data.
Generated in keeping with needs, e.g. an audience profile in an area of influence, frequent locations of a particular target, classification of interests and demographic information.
A data visualisation tool or directly via an API.