Thanks to the implementation of digital solutions, Torre Outlet has become the first fully digitalised shopping complex in Spain. IoT, Big Data and AI technology capabilities integrate all available data sources to help the centre optimise decision-making. All this allows Torre Outlet to manage more efficiently by being able to make real-time decisions and develop data-driven plans.
"Today we present an innovative retail space, born with digital DNA, which we hope will bring maximum value to our future visitors."
Alfonso Solans, president of Grupo Iberebro, partner and promoter of the project.