To optimise data collection and exploitation processes, Highways England relies on our Mobility Insights solution, which gives it access to our anonymised database containing over 4 billion network events generated every day by O2 customers. This data, together with the data collected by the road operator, provides valuable insights for infrastructure modelling and planning and simplifies processes.
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"Using mobile data in our transport model was a straightforward decision given the benefits of these new datasets, including TIS, over traditional methods of capture. We believe that using this data will save money and provide us with greater flexibility."
Mark Kemp, Director of Growth, Strategy & Highwats at Buckinghamshire County Council