The INE is working to transition from a model based 100% on traditional surveys to a hybrid model that combines surveys with data from Telefónica's mobile network, among others. This means, on the one hand, that the sample sizes are closer to the universe and, on the other hand, that the frequency of updating public statistics is greater. Thanks to the new data sources, the INE will be able to provide society with much more information, more frequently, in much greater detail and timely.
This solution allows you to understand tourism, segmenting socio-demographic profiles, and the behaviour of tourists, providing you with quick answers to specific needs. It offers insights through which we can optimise your commercial actions and discover new lines of business for your company.