The project consists of assisting in the commercial expansion strategy of the Benjamin a Padaria bakery chain in Brazil. The company needed to know the flow of people and the purchasing power of potential customers in some regions of the country where they were aiming to open their new shops. Telefónica Tech has collaborated with the Benjamin A Padaria chain to apply the Stores Insights solution and obtain more relevant insights with which to make better decisions about where to open new sales outlets.