The technological equipment of the Cívitas Metropolitano has become a true benchmark among sports venues worldwide. It is one of the most innovative stadiums in Europe and the first smart stadium in the Old Continent, where Telefónica's participation as a digital partner has been decisive. Furthermore, in its data-driven transformation process, the Club is working on the deployment of an analytical ecosystem that will allow it to centralise and govern data management and develop customised analytical use cases.
“We wanted to design a stadium in which technology and, above all, connectivity would be very powerful. And, for this design, it was clear to us that we had to go hand in hand with Telefónica, as it is a global leader in both telecommunications and business projects for the whole world”.
René Abril - Atlético de Madrid’s Director of Technology and Digital