The project consisted of the creation of an application allowing several municipalities in the Barcelona Metropolitan Area to identify the profiles of tourists, where they come from, what their chosen offer is, what they spend, how much they consume and how they rate the quality of the offer, among other data. Based on this invaluable information, it can make smart supply-related decisions to ensure more sustainable, intelligent and inclusive tourism.
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“We’re currently developing a tourism intelligence information system with Telefónica Tech. This is an application that will allow us to obtain open data, big data, and see how we can process these data and apply them to tourism, thus making tourism more sustainable, intelligent and inclusive”.
Montserrat Ballarín, Vice-president of the Social and Economic Development Area