Identify and impact desired profiles with targeted advertising, using aggregated and anonymised data from Telefónicas mobile network, and obtain aggregated campaign conversion data through an end-to-end solution. Personalise and tailor experiences in the physical world thanks to information gathered from the digital world.
We identify potential clients and/or visitors to optimise marketing campaigns and personalise the experience based on their behaviour.
Benefits of personalising the experience
Products for personalising the experience
Discover the full potential of our IoT, Big Data, Artificial Intelligence and Blockchain solutions for experience personalisation.
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Tourism Insights
This solution allows you to understand tourism, segmenting socio-demographic profiles, and the behavioural patterns of tourists, giving you quick answers to specific needs. It provides insights through which we can optimise your marketing actions and discover new lines of business for your company.
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Dynamic Marketing
Dynamic Marketing
Create your own communication channel to broadcast content on the screens of your establishment using different screens to broadcast content in a dynamic and attractive way, with a combination of information and promotions that are quick and easy to update. As a result, the brand image is strengthened, and the management of marketing strategies and shop activation is simplified.
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Proximity Marketing
Proximity Marketing
Communicates personalised messages to clients smartphones based on their profile and the area they are in (entrance, checkout area, fitting rooms, etc.). In addition, the service helps to understand client behaviour inside the shops.
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Kite Platform
Kite Platform
The managed connectivity solution, developed with Telefonica Tech’s own resources, which allows you to control and monitor your group of lines in real time and remotely, from anywhere in the world.
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IoT Devices
IoT Devices
Our IoT Devices solution offers hardware and platform IoT capabilities that will make it easier for you to develop your solutions with this technology and place them on the market in less time.
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