The efficient management of athlete health is one of the major short-term challenges facing the industry: the elite athlete is a clubs most important asset, so it is essential to ensure that he or she is cared for and monitored at all times. At Telefónica, we believe that in order to do this, organisations must work on ensuring the data availability and quality, and then begin to develop predictive models that allow them to anticipate and prevent injuries. In addition, we offer clubs our Movistar Health solution as an asset to attract and retain fans and subscribers.