The actions identified in this area will consider all sources of revenue that can be exploited, both directly and indirectly, through the agents, channels and recipients of the sports experience - the B2B and B2C perspective - thanks to the IoT & Big Data solutions available at Telefónica.
The solutions listed here are grouped into different elements such as: Attracting new consumers and retaining valuable segments, personalisation and fan interaction (physical or digital world), E2E experience at sport events.
Benefits of improving your fans experience
Entertainment and leisure products
Discover the full potential of our solutions in IoT, Big Data, Artificial Intelligence and Blockchain for entertainment and leisure.
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Advanced Analytics
Our advanced analytics services cover everything from understanding your business needs, implementing advanced analytics mechanisms to exploiting integrated IoT and Artificial Intelligence solutions that are adapted to your business.
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Dynamic marketing
Dynamic marketing
Create your own communication channel to broadcast content on the screens of your establishment using different screens to broadcast content in a dynamic and attractive way, with a combination of information and promotions that are quick and easy to update. As a result, the brand image is strengthened, and the management of marketing strategies and shop activation is simplified.
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