Scouts, coaches and the athletes themselves used to rely only on what they saw; they did not use technology for their analysis. Today, it is the teams that rely on data which are achieving more and notching better results. This has undoubtedly changed the sport itself, not to mention the way training sessions are analysed, athletes physical condition and their possible injuries, and even contract negotiations. These levels of analysis into which we divide the industry have also allowed us to identify a set of trends and challenges that mark the short-term future of the sector, such as: personalisation and redefinition of the fan experience and relationship; incorporation of immersive technologies and digitalisation to remain relevant in the minds of fans and the new generations; consolidation of e-Sports as a means for attracting new fans; the development of less popular sports or activities, such as womens sports in general, and womens football in particular.

Discover how to digitally transform the sports industry

Thanks to advanced data analysis, we apply the latest advances in Sports Science, Big Data, Artificial Intelligence and Machine Learning in the planning of practice sessions and the creation of analytical tools that provide additional knowledge on the performance of the athlete and team while they compete.

We provide sports teams with solutions and tools to power an efficient strategy for configuring a squad through the recruitment, renewal and sale of players

Injury prevention is the major challenge endemic to those involved in the sector. Our connectivity, sensorisation, advanced analytics and stakeholder integration capabilities are a differential asset to successfully address this need.

Solutions aimed at enhancing and extending the fan relationship the throughout their journey, as well as attracting new interest segments. Responding in a timely manner to current public demands in a context where digitalisation plays a crucial role.

To get the most operational performance out of the technological and digital capabilities deployed in the facilities, in such a way that value is derived for both the fans and the facility manager in terms of operational efficiency.

The digital transformation driven by this new context requires the right management of the data generated, and the competition between clubs demands the adoption of new technological solutions. All this implies a cultural and organisational transformation of the way sports entities act and relate to each other.

Need help finding the product you want?

Solutions for the sports industry

Our clients endorse us

You may also be interested in

  • customer discovery

    Address your challenges with Customer Discovery

  • inteligencia artificial big data assessment

    Align your data strategy with business needs

Do you have doubts regarding which solutions are ideal for your business? We have at your disposal a team specialised in your sector that can help you clarify them.