Scouts, coaches and the athletes themselves used to rely only on what they saw; they did not use technology for their analysis. Today, it is the teams that rely on data which are achieving more and notching better results. This has undoubtedly changed the sport itself, not to mention the way training sessions are analysed, athletes physical condition and their possible injuries, and even contract negotiations. These levels of analysis into which we divide the industry have also allowed us to identify a set of trends and challenges that mark the short-term future of the sector, such as: personalisation and redefinition of the fan experience and relationship; incorporation of immersive technologies and digitalisation to remain relevant in the minds of fans and the new generations; consolidation of e-Sports as a means for attracting new fans; the development of less popular sports or activities, such as womens sports in general, and womens football in particular.
Sports
Soluciones para la digitalización del sector deportivo