Scouts, coaches and the athletes themselves used to rely only on what they saw; they did not use technology for their analysis. Today, it is the teams that rely on data which are achieving more and notching better results. This has undoubtedly changed the sport itself, not to mention the way training sessions are analysed, athletes physical condition and their possible injuries, and even contract negotiations. These levels of analysis into which we divide the industry have also allowed us to identify a set of trends and challenges that mark the short-term future of the sector, such as: personalisation and redefinition of the fan experience and relationship; incorporation of immersive technologies and digitalisation to remain relevant in the minds of fans and the new generations; consolidation of e-Sports as a means for attracting new fans; the development of less popular sports or activities, such as womens sports in general, and womens football in particular.
The current situation forces the key players in the industry to rethink the way sporting events will be held, the way merchandising and other sporting products will be sold, or the way sporting facilities will be managed and maintained under a "new normal".
Discover how to digitally transform the sports industry
Thanks to advanced data analysis, we apply the latest advances in Sports Science, Big Data, Artificial Intelligence and Machine Learning in the planning of practice sessions and the creation of analytical tools that provide additional knowledge on the performance of the athlete and team while they compete.
We provide sports teams with solutions and tools to power an efficient strategy for configuring a squad through the recruitment, renewal and sale of players
Injury prevention is the major challenge endemic to those involved in the sector. Our connectivity, sensorisation, advanced analytics and stakeholder integration capabilities are a differential asset to successfully address this need.
Solutions aimed at enhancing and extending the fan relationship the throughout their journey, as well as attracting new interest segments. Responding in a timely manner to current public demands in a context where digitalisation plays a crucial role.
To get the most operational performance out of the technological and digital capabilities deployed in the facilities, in such a way that value is derived for both the fans and the facility manager in terms of operational efficiency.
The digital transformation driven by this new context requires the right management of the data generated, and the competition between clubs demands the adoption of new technological solutions. All this implies a cultural and organisational transformation of the way sports entities act and relate to each other.
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Solutions for the sports industry
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Advanced Analytics
Our advanced analytics services cover everything from understanding your business needs, implementing advanced analytics mechanisms to exploiting integrated IoT and Artificial Intelligence solutions that are adapted to your business.
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Dynamic marketing
Dynamic marketing
Create your own communication channel to broadcast content on the screens of your establishment using different screens to broadcast content in a dynamic and attractive way, with a combination of information and promotions that are quick and easy to update. As a result, the brand image is strengthened, and the management of marketing strategies and shop activation is simplified.
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Energy efficiency
Energy efficiency
Remotely measures, controls, and manages the energy facilities in a centralised manner. It obtains all kinds of reports, consumption forecasts, comparisons between sites, alerts... to facilitate the best management of energy.
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