Customer knowledge has always been a priority. The digitalisation of services, the needs of micro-mobility and the continuous changes in consumer habits and service expectations mean that implementing a 360° customer insight strategy is not an option if we want to remain competitive. The objective is to acquire a greater knowledge of the customer at a changing time, which allows you to personalise your offer, identify new value segments, increase loyalty and, in short, improve the experience of the clients who use the services of your business, contributing to the generation of new income from new and current clients, as well as from new offers added to the business.