In this regard, we offer solutions to maximise value in distribution channels through the optimisation of business catalysts, adapting strategies and distribution channels to customer needs and behaviour. The digitisation of spaces for a better knowledge of the user that allows business strategies to be adapted. As well as, through smart localisation to optimise sizing decisions for physical distribution channels.
The industrys ability to adapt to customer needs is key in such an overcrowded sector and there are several ways to stand out:

• Advanced segmentation through customer profiling.
• Building loyalty through the analysis of clients and their relationship with the brand.
• Analysis of customer potential based on their profile in order to carry out propensity-to-purchase actions on new products.
• Mobility and behaviour for targeting customer segments and improving their attractiveness at points of sale.