Retail customer service has become a key link in the retail value chain, it is true that this fact is more or less relevant depending on the sub-segment we are looking at (i.e. Retail food vs. Retail fashion): variations in traffic rates or increase in online activity, increase in delivery or reverse logistics activities or the number of items per ticket. At Telefónica Tech we can provide our clients with our technological and AI capabilities to satisfactorily address this, focusing both on the deployment of solutions for customer capture and retention and on the personalisation of the shopping experience and support centre monitoring.

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