Changes in consumption and mobility habits are forcing physical networks to be resized. However, its value is strengthened by the fact that it is central to the customer experience, as well as fundamental to supporting logistics activity. In this new context, the physical point of sale has become a strategic asset for companies: digital natives need it for customer loyalty, while traditional retailers must use it as an asset to spur on the more emotional part of the purchase process. In this sense, our proposal is built on elements such as: Dimensioning and optimisation of the physical network, adaptation of the product display to new formats, digitalisation and Blockchain, and security.