The technology is positioned as a strategic asset to ensure that the customers shopping experience is coherent and standardised across all shopping channels, but at the same time it allows us to differentiate this experience from that of our competitors, helping to consolidate positioning and brand image in the sector, and meet the established corporate objectives. It is essential to include technologies within the companys strategy at all levels, from product development processes to the latest breakthroughs in user experience, among the main trends which the sector must adapt to are: localisation and hyper-personalisation in the shopping experience, the improvement of the physical shop experience, the transformation of certain locations or points of sale into distribution centres and last-mile service to meet the demand of the online channel, and technology and data as enablers.
Retail
Discover the road to retail digitalisation