That is why there is no single roadmap that all agents in the logistics sector along the supply chain can follow to ensure business success as a result of their digitisation process. At Telefónica Tech we help companies define a custom roadmap to make the right progress in their digitalisation process, specifically with regard to the capture, storage, management, analysis and exploitation of all data. We offer expert professional services in Big Data adoption to define the specific targets and action plans which the company must push forward in order to reach its transformation goals. These action plans are defined around four axes: the data provisioning and governance strategy; the business needs to be resolved in the digitisation process; the technological infrastructure to support the deployment of the use cases that meet the business needs; and the cultural transformation and training initiatives that the company must consider throughout the process.